THE WELLNESS LEADER FRAMEWORK
Done-for-you marketing systems, leadership coaching, and community for wellness professionals ready to expand their impact.
You were never meant to carry your business alone.
What if your next level of growth comes from being supported differently?
You’ve found a space where heart-led wellness professionals grow their businesses with stronger systems, real connection, and the clarity to build something meaningful.
Building predictable income, automated systems, and meaningful growth into the businesses of over 25 wellness professionals.
Our Wellness Leader Framework produces results like:
Shifting you from inconsistent weeks to a waiting list.
Releasing the stress of running your business alone.
Feeling aligned in your practice again while enjoying time and financial freedom.
The weight of doing this alone is real
As a solo wellness entrepreneur, you are often holding everything.
The clients.
The vision.
The marketing.
The decisions.
The pressure to keep growing.
And while you love the work, building a business on your own can feel lonely, overwhelming, and heavier than it should.
The Wellness Leader Framework was created to change that.
Align → Attract → Convert → Follow-up → Reactivate
Hey there… We’re Pivot2Boss for Wellness Pros.
Meet Kimmy, founder of Pivot2Boss and a Wellness Pro in the trenches.
She knows what it’s like to pour into clients all day, then stare at the calendar like,
“Ok, now how do I keep this steady?”
After a few career pivots (teacher → healthcare IT → wellness entrepreneur), she combined her teaching skills and project-manager brain with her heart-led mission and built the Magnetic Marketing Engine, a done-for-you system that brings in consistent bookings without the cringe.
Everything Pivot2Boss builds is tested inside Kimmy’s own practice first. You’re not “just another client” here. You’re a woman, building something meaningful, and we’re here to help you grow it.
You bring the healing. We bring the marketing genius.
A Framework for
supported, aligned growth
This is not just marketing help.
And it is not just a community.
The Wellness Leader Framework brings together the strategy, systems, and support, plus the heart-centered community wellness professionals need to grow with more clarity, confidence, and consistency.
A Framework for
supported, aligned growth
This is not just marketing help.
And it is not just a community.
The Wellness Leader Framework brings together the strategy, systems, support, and heart-centered connection wellness professionals need to grow with more clarity, confidence, and consistency.
What’s inside The Wellness Leader Framework
1) The Magnetic Marketing Engine
Done-for-you strategy + systems
Implemented in 7 to 14 days, The Magnetic Marketing Engine is our done-for-you marketing system designed to help your business grow with more ease and consistency.
Our Pivot2Boss team builds, implements, and manages your marketing system for you so your business can keep working behind the scenes without you having to carry it all yourself.
Inside the Engine, you’ll receive:
a high-converting website
automated follow-up
marketing support to help grow your business
ongoing management by the Pivot2Boss team
a streamlined client journey
This puts your business marketing and growth on autopilot so you can focus on self-growth, mindset, leadership, and making a bigger impact.
2) The Magnetic Growth Circle
Community + connection + leadership coaching + training
The Magnetic Growth Circle is the heart-centered leadership experience inside The Wellness Leader Framework.
This is where solo wellness entrepreneurs find the support they have been missing while building their business.
IInside the Circle, you’ll receive:
heart-centered community and connection
leadership coaching for wellness professionals
monthly growth and mindset trainings
a vault of past workshops and resources
encouragement, and honest conversation with like-minded women
a place to stay anchored in your vision while you grow
This is the space that fills the gap solo entrepreneurship often leaves behind.
You don’t have a “talent problem.”
You simply have too much resting on your shoulders.
Because building a meaningful business can leave even the most gifted wellness professional feeling stretched, stressed, and stuck.
Why this Feels Different
Most business support gives you strategy without real support.
Most communities give you conversation without direction.
Most marketing help gives you tactics without deeper growth.
The Wellness Leader Framework brings it all together.
Marketing Systems
Community Connection
Leadership Growth
This is about building a business that is supported, aligned, and designed for real impact.
Created for Heart-Led Wellness Professionals
This may be the right fit for you if you are a:
HEALING PRACTITIONER
Massage Therapist
Acupuncturist
Esthetician
Energy/Body Worker
WELLNESS COACH
Natural Wellness Coach
Holistic Health Coach
Nutrition Coach
Yoga Teacher
PRACTICE/STUDIO OWNER
Wellness Studio Owner
Group Practice Owner
Holistic Practice Owner
Retreat Business Owner
And especially if you are ready for:
more consistency in your business
less overwhelm around marketing
stronger support around your growth
meaningful connection with like-minded women
a more aligned way to grow your impact
Built by a Wellness Entrepreneur who understands the weight of carrying the vision
"You've Got This!"
Meet Kimmy!
PIVOT2BOSS FOUNDER
She created The Wellness Leader Framework because she knows what it feels like to care deeply about your work and still feel stretched by the business side of it.
After a few career pivots (teacher → healthcare IT → wellness entrepreneur), she combined her teaching skills and project-manager brain with her heart-led mission and built the The Wellness Leader Framework.
Everything Pivot2Boss builds is tested inside Kimmy’s own practice first. You’re not “just another client” here. You’re a woman, building something meaningful, and we’re here to help you grow it.
You bring the healing.
We bring the marketing genius, community, and leadership growth.
Trusted by these Brands:
Carol Schirr - Natural Wellness Pro
'"This is the best investment I've made in my business. Kimmy and her team aren't just a marketing agency, they are in my corner as true partners, guiding my strategy, tightening the systems, and pushing execution so I keep building momentum. My system consistently produces results and I'm more confident than ever that I’ll reach my goals while keeping my clients happy. I love watching my business grow!"
"I am so grateful for Pivot2Boss"
I was feeling stuck and had a lack of direction. Now my website has automation, education and resources and I have direction with my content, emails and follow up.
- Heather Bruce
"I’m thrilled with the updates made to my business"
Kimmy did a fantastic job automating the processes, making it more engaging and easier to navigate. She was easy to work with, listened carefully to my needs, and made the appropriate changes whenever I asked.
- Michelle Borelli
Most agencies are built to scale their revenue, instead of yours.
We don’t play that game. We offer something different: fewer clients, more attention, and marketing designed to attract.
Jaime Smith, Licensed Massage Therapist
I love my marketing system from Pivot2Boss. As a creative person I struggle with the admin side of my business. I breathed a huge sigh of relief when Kimmy and her team took over my marketing. Now I’m enjoying a consistent flow of massage sessions and my clients receive my full attention.
Jessica's Journey
STRESSED > CONSISTENT
Jessica Peach, owner of British Massage and Wellness in Charlotte, is a licensed massage therapist who has been practicing for over 20 years. Her clients love her, she has experience for days, and she knows how to get results in the treatment room. So why was she struggling with inconsistent weeks?
Dealing with Inconsistent Weeks & Unstable Revenue
Despite over 20 years of experience, Jessica faced average weeks and big revenue dips. Regular Groupon deals kept her busy, but broke.
Getting Bogged Down
by Deal Sites
Jessica leaned on sites like Groupon to stay booked. They drove traffic, but she lost a huge cut of her profit and only attracted deal seekers. .
Building an Automated Client Attraction System
Partnering with Pivot2Boss, a polished landing page was built with a clear intro offer and ads that steadily drove traffic to her site.
Finally, Consistent Bookings
& Reliable Income
Jessica now enjoys consistent bookings and a more predictable calendar. powered by strategic, optimized ads and automated follow-ups.
Jessica can now focus her energy where it matters: helping her clients.
High-Converting
Offer Page
Ads Consistently Driving Traffic
Automated
Follow-Up
Keep Clients Engaged
Ongoing Support
& Strategy
Creating Stability & Growth
Dealing with Inconsistent Weeks & Unstable Revenue
Despite over 20 years of experience, Jessica faced average weeks and big revenue dips. Regular Groupon deals kept her busy, but broke.
Getting Bogged Down
by Deal Sites
Jessica leaned on sites like Groupon to stay booked. They drove traffic, but she lost a huge cut of her profit and only attracted deal seekers. .
Building an Automated Client Attraction System
Partnering with Pivot2Boss, a polished landing page was built with a clear intro offer and ads that steadily drove traffic to her site.
Finally, Consistent Bookings
& Reliable Income
Now Jessica enjoys consistent bookings and a more predictable calendar. powered by strategic, optimized ads, appointment reminders, and automated follow-ups.
Jessica can now focus her energy where it matters: helping her clients.
Magnetic Marketing Engine
Consistently Driving Traffic
The Growth
Circle
Community Engagement
Ongoing Leadership Support
Creating Stability & Growth
The Magnetic Marketing Engine is built on simplicity:
No 75-step funnels.
No fake urgency.
No gimmicks that make you feel gross.
We start with what actually moves the needle:
making you matter to the people most likely to book with you.
Simple doesn’t mean easy.
It means focused.
And yes, you could piece this together yourself…
Or you can let our expert team
Build your Engine
so you’re back to making an impact with your clients.
We handle the strategy, messaging, and execution.
You do what you do best.
When you have the right systems, the right support, and the right room around you, growth feels very different.
Kimmy Stairs
>> Team Cat + granny hobbies are her jam
>> Don’t ask her about gardening unless you have an hour to kill
>> Teaching background + 10 years of IT project management with a passion for locking arms with her clients to reach their goals
>> Her superpowers = Big picture strategy and an unshakeable mindset
Let’s build something different together...
Scaling women-owned businesses is kind of our thing. But our mission doesn't stop there.
💪 We’re building a community of like-minded women ready to create a legacy in the wellness industry.
💪 We donate a portion of profits towards deserving female wellness entrepreneurs who are starting their lady boss journey with the right tools for impact and financial success.
SUPPORTING FEMALE START UPS
with The Freedom to Practice Fund
You can feel good about where you’re spending your money.
Each quarter we build our Magnetic Marketing Engine for one deserving female wellness pro.
Complete this form to be notified when the next round of applications open.
Your Next Step Starts Here
APPLY
Fill out a short application so we can learn more about your business and goals.
CONNECT
We'll review your application and if it feels aligned, you'll be invited to join a Growth Call.
GROW
When you join you’ll receive support to help you grow with more confidence and clarity.
A Few Helpful Answers
What exactly is The Wellness Leader Framework?
The Wellness Leader Framework is a heart-led ecosystem for wellness professionals who want both done-for-you marketing support and leadership growth. It combines The Magnetic Marketing Engine, our done-for-you marketing system, with The Magnetic Growth Circle, our heart-centered coaching, training, and community experience.
What is the difference between The Magnetic Marketing Engine and The Magnetic Growth Circle?
The Magnetic Marketing Engine is the done-for-you side of the Framework. Our Pivot2Boss team builds, implements, and manages your marketing system for you.
The Magnetic Growth Circle is the leadership and support side of the Framework. It includes heart-centered community, coaching, monthly trainings, and a growing vault of workshop replays and resources to support your growth as a business owner.
What is included in The Magnetic Marketing Engine?
The Magnetic Marketing Engine includes the essential systems and marketing support needed to help your business grow with more consistency and less manual effort. At its core, it is a done-for-you client acquisition system designed to bring in new leads, support bookings, automate follow-up, strengthen your online presence, and create a smoother client journey. This includes your seven page website, booking flow, CRM, Google review engine, reactivation campaigns, and more. We'll provide more details and demo the system on your Growth Call.
What is included with The Magnetic Growth Circle?
The Magnetic Growth Circle includes three core layers of support to help you feel connected, supported, and celebrated.
1) Community: An online space, similar to Skool, where you can ask questions, share wins, connect with other members, and support one another along the way.
2) Leadership Coaching: A monthly live growth and mindset training call to help you strengthen your confidence, clarity, and leadership as your business grows.
3) Growth Vault: A growing library of workshop replays and support resources designed to help you continue learning and integrating what you are building. (This is not a course.)
How quickly is The Magnetic Marketing Engine implemented?
The Magnetic Marketing Engine is typically implemented within 7 to 14 days after onboarding is complete.. Our team handles the setup, implementation, and ongoing management so your business has the systems it needs to grow without you having to figure it all out yourself.
How do you implement so quickly?
We move quickly by using a hybrid approach by blending proven templates with custom strategy. This allows us to implement quickly while still tailoring the system to your brand, your offers, and your business so it feels aligned, polished, and built to support your growth.
What if I already have a website?
That’s completely okay. We do not rebuild existing websites from scratch, but we can review what you already have, pull over strong content, and use it within our templates to create something more aligned, polished, and strategic. This allows us to move quickly while still making sure your new site reflects your business and supports your growth.
How much customization is included?
We offer a thoughtful level of customization while keeping the process streamlined so we can implement quickly. You’ll be able to choose from several design themes, or upgrade to a custom color palette that better matches your brand. From there, we personalize the template with your logo, personal bio, service descriptions, intro offer, business story, photos, and messaging so the final result feels aligned to you and your business.
To keep the process efficient, we do not custom-build the templates, redesign the layout, or add extra sections beyond what is included.
What is the price?
Pricing is based on your business type and the features needed to best support your growth. Each project includes an implementation fee and an ongoing monthly subscription. On your Growth Call, we’ll walk through the option that fits your business and the kind of support you need.
Is this only for massage therapists?
No. While massage therapists are one of our core niches, The Wellness Leader Framework is designed for a range of heart-led wellness professionals, including acupuncturists, estheticians, natural wellness coaches, Reiki practitioners, holistic health coaches, bodyworkers, yoga professionals, herbalists, and other solo practitioners in healing-centered businesses.
Is this a course or a done-for-you service?
It is more supportive and complete than either one alone. You receive a done-for-you marketing system through The Magnetic Marketing Engine, plus coaching, training, and community support through The Magnetic Growth Circle.
Will I still receive support after setup?
Yes. The Pivot2Boss team continues to manage and support your marketing system, and you will also have access to ongoing coaching, training, and community support inside The Magnetic Growth Circle.
What if I feel overwhelmed by marketing or tech?
That is exactly why this Framework exists. The Magnetic Marketing Engine is designed to take the marketing systems and implementation off your plate, so you can focus on your clients, your leadership, and your growth instead of getting stuck in tech overwhelm.
Why include the community, coaching, and training piece?
Because solo entrepreneurship can feel lonely, and growth is harder when you are carrying everything alone. The Magnetic Growth Circle helps fill that gap with meaningful connection, leadership support, and ongoing training so you feel supported not just as a business owner, but as the woman leading the vision.
Do I have to be at a certain level in business to join?
This is best suited for wellness professionals who are serious about growing their business, ready for stronger support, and open to leading with more intention. It is a strong fit for women who want both strategic structure and heart-centered support.
How do I get started?
The first step is to apply. From there, if it feels aligned, you will be invited to a Growth Call where we can talk through your business, your goals, and whether The Wellness Leader Framework is the right fit for this season.